Recently apple has announced another version of iPhone 7 model. This phone comes with a special red color & also company has launched some new Applications with the same category name (PRODUCT RED)
What is PRODUCT RED
Product Red, stylized as (PRODUCT)RED, is a licensed brand owned by (RED) that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in 8 African countries.It is licensed to partner companies including Nike, American Express (UK), Apple Inc., The Coca-Cola Company, Starbucks, Converse, Electronic Arts, Head, Buckaroo, Penguin Classics (UK & International), Gap, Armani, Hallmark (US), SAP, Beats Electronics, Supercell and the YouTube personality PewDiePie. The concept was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver of the ONE Campaign and DATA. The Global Fund to Fight AIDS, Tuberculosis and Malaria is a recipient of Product Red's money.
Apple's role in RED project
According to apple some amount from the profit from every iPhone 7 RED purchases and in app purchases from App Store's RED apps will be allocated to product RED project to take actions against HIV AIDS.
Apple has introduced new RED iPhone 7 , covers for iPhone & other Apple devices and bands for Apple watch.
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